answering Q.2
Where q.1 was about METHODS and paragraphs should be organised by method, q.2 is about FINDINGS and paragraphs should perhaps be organised by concepts so that there is clear distinction between the two.
A structure something like this should work
para 1 Intro- what are the key issues in relation to your area of study ?
For example you might consider:
World Cinema: funding/distribution (Inst) how they reach audiences and how audiences receive/interpret/watch the films (aud) how they represent the culture (rep) how they are similar to/differ from western films (forms/conv)
TV Drama: budgets/scheduling/distribution in other formats e.g. DVD, competition with other genres, extra-textual life e.g. spin-off progs (Inst) issues covered and how they represent social groups (Rep) conventions e.g. genre, innovation or not (F and C) audience pleasures (Aud)
Politics: how we learn about issues and politics (Rep), forms and conventions of coverage (F/C) audience participation (aud) bias and PSB (Inst)
Sport: how sports may be represented (nationalism, gender etc) dominance of certain sports and certain teams v minority coverage (Rep) conventions of coverage (F/C) importance of sport to media and of media to sport local sport/media (inst) and audience reception of sport in media (aud)
Children: concerns about what is represented to children/how they are represented (Rep) what kids understand/the impact of media texts upon them/their pleasures (aud) importance of child audiences to media institutions (Inst) the forms and convs of children’s media texts (F/C)
Para 2 How does your specific focus relate to the issues in the topic as a whole ?
Para 3-6 one on each conceptual area: Institution, Representation, Forms and Conventions, Audience as they relate to your topic. Maybe more than one paragraph on some areas but throughout referring to method, sources, references, quotes, ideas etc
Para 7 brief conclusion
Key is how to cross reference concepts with your research
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